When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

Posted by randfish How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you […]

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How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

Posted by tombennet Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently […]

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How Does Google Handle CSS + Javascript “Hidden” Text? – Whiteboard Friday

Posted by randfish Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. https://fast.wistia.net/embed/iframe/ehdc609c4f?videoFoam=true https://fast.wistia.net/assets/external/E-v1.js […]

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