Posted by MiriamEllis You own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling […]Read more "How Local SEO Fits In With What You’re Already Doing"
Posted by randfish Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday. https://fast.wistia.net/embed/iframe/s9ad0z1eee?videoFoam=true https://fast.wistia.net/assets/external/E-v1.js Click […]Read more "Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday"
Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on […]Read more "The Complete Guide to Direct Traffic in Google Analytics"
Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about […]Read more "How to Write Marketing Case Studies That Convert"
Posted by Dr-Pete Over the past two years, we’ve seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail […]Read more "Knowledge Graph Eats Featured Snippets, Jumps +30%"
Posted by randfish You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of […]Read more "Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday"
Posted by EricEnge Should you AMP-lify your site in 2018? This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP. If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project […]Read more "AMP-lify Your Digital Marketing in 2018"