Posted by SarahBird Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of […]Read more "The Moz Year in Review 2017"
Posted by BritneyMuller Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is […]Read more "Discover Featured Snippet Opportunities – Whiteboard Friday"
Posted by Modestos What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX. Google’s documentation on […]Read more "The Website Migration Guide: SEO Strategy & Process"
Posted by andrewchoco Picture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this: (Actual screenshot of the client I audited) This can generate two types of […]Read more "Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue"
Posted by randfish Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and […]Read more "The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday"
Posted by Daniel_Marks Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so. Is it just normal noise? Before you sound the alarm and get lost down a rabbit […]Read more "How to Diagnose SEO Traffic Drops: 11 Questions to Answer"
Posted by Dr-Pete Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their […]Read more "Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?"