Posted by Dr-Pete It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers. For example, let’s say a hedgehog wanders into your house and […]Read more "Lessons from 1,000 Voice Searches (on Google Home)"
Posted by MiriamEllis My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life […]Read more "Location Data + Reviews: The 1–2 Punch of Local SEO"
Posted by randfish With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before […]Read more "Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday"
Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction. I’m going to take some […]Read more "Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]"
Posted by JoyHawkins Recently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it’d be great to give Moz […]Read more "What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]"
Posted by BenjaminEstes Google’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, […]Read more "Faster Sites: Beyond PageSpeed Insights"
Posted by ronell-smith Whew! That’s the collective expression shared by the committee who perused this year’s community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let’s just say, the entire group brought it. There were more than 120 people vying for six speaking […]Read more "Let’s Give It Up for the Community Speakers of MozCon 2017!"