Posted by MiriamEllis Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the […]Read more "The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients"
Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today’s episode of Whiteboard Friday. https://fast.wistia.net/embed/iframe/jhb2ut1to2?seo=false&videoFoam=truehttps://fast.wistia.net/assets/external/E-v1.js Click on the whiteboard image above to open a high-resolution version […]Read more "The Rules of Link Building – Whiteboard Friday"
Posted by HeatherPhysioc Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don’t understand the value of your work? I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said […]Read more "Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented"
Posted by Dr-Pete We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping […]Read more "Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday"
Posted by sherrybonelli Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people […]Read more "How to Optimize Car Dealership Websites"
Posted by randfish We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week’s Whiteboard Friday. https://fast.wistia.net/embed/iframe/maxkojsjuk?seo=false&videoFoam=true https://fast.wistia.net/assets/external/E-v1.js […]Read more "What Do SEOs Do When Google Removes Organic Search Traffic? – Whiteboard Friday"