Posted by BritneyMuller Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully […]Read more "Image Link Building – Whiteboard Friday"
Posted by Dr-Pete On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster“. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade […]Read more "Moz the Monster: Anatomy of An (Averted) Brand Crisis"
Posted by BritneyMuller 100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us […]Read more "Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction"
Posted by MiriamEllis It’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, […]Read more "Not-Actually-the-Best Local SEO Practices"
Posted by randfish Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. https://fast.wistia.net/embed/iframe/rzyt0jmt93?videoFoam=true https://fast.wistia.net/assets/external/E-v1.js Click on the whiteboard image above to open a high-resolution version in […]Read more "What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday"
Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 […]Read more "Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them"
Posted by Trevor-Klein This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only […]Read more "Our Readership: Results of the 2017 Moz Blog Reader Survey"